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Warner Bros. taps VR firm Vive to push Steven Spielberg movie Ready Player One

HTC Vive will help promote Ready Player One ahead of its theatrical release slated for March 2018

Warner Brothers has inked an exclusive partnership with HTC Vive to provide VR content for its movie Ready Player One, a highly anticipated Steven Spielberg picture slated for theatrical release next year.

Adapted from the book by Ernest Cline, Ready Player One is a sci-fi action thriller that unfolds within the virtual reality space, with the state-of-the-art film slated for release on March 30, 2018, by Warner Bros. Pictures, Amblin Partners and Village Roadshow Pictures.

Vive is tasked with producing multiple pieces of VR content tied to the world of Ready Player One with the content available to users through Viveport, which will be distributed in all VR in-home platforms.

Further, Vive will bring Ready Player One content to its Viveport Arcade platform as well as showcase the VR experiences and games at many of the global consumer events through the year.

"The virtual reality world within Ready Player One is extremely advanced, sophisticated and engaging, and with Vive, we chose the best system to represent the future of VR. Vive is the perfect partner to bring that to life and also has the broadest reach to global markets for the use of VR in home, mobile and offline channels," said Blair Rich, president, worldwide marketing, Warner Bros. Pictures.

"We're delighted that HTC Vive will be partnering with Ready Player One and very excited to work with them leading up the movie's release in Spring 2018."

"Ready Player One is one of the most anticipated movies in the world, and has tremendous potential to engage and entertain the worldwide market, showcasing the transformative nature of VR, and what it can and will be," said Rikard Steiber, president, Viveport.

"Vive is delivering on the promise of VR and continues to be the most advanced and immersive VR experience available to consumers, and we're thrilled to be partnering with Warner Bros. to bring these experiences to consumers, on all platforms, around the globe."

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