Digital Transformation Hugo Boss Tommy Hilfiger

Tommy Hilfiger and Hugo Boss launch timely Android Wear watches

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By John Glenday | Reporter

March 27, 2017 | 2 min read

Tommy Hilfiger and Hugo Boss have become the latest fashion brands to embrace Android Wear smart watches after established tech companies such as Motorola, which this year has opted to skip a new release, have left a possible gap in the market.

Of the two Hugo Boss have plumped for a more formal look with a leather strap and unfussy clockface for the Touch. Omitting some superfluous features such as a heart rate monitor it will nevertheless come with NFC built-in.

Those looking to decorate their wrist with the watch can expect to part with $395 when it launches in August.

For its part rival Tommy Hilfiger has plumped for a more casual look, opting for a chain link strap while keeping costs down by eliminating both NFC and the heart monitor. In doing so Tommy Hilfiger will undercut its rival with a $299 price point.

The pair’s arrival follows hot on the heels of mechanical watchmaker Movado’s first foray into the smart watch field as well as Michael Kors which launched last year.

Digital Transformation Hugo Boss Tommy Hilfiger

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