Cancer Research UK has partnered with digital engagement agency Puzzle London and influencers to create a Twitter-focused campaign to #FilterOutCancer.
The campaign aims to target young people and engage millennials in how they can support Cancer Research UK to help beat cancer sooner.
Influencers Rob Beckett, DJ Fresh and Jack Maynard have created unique filters that Twitter users can use and share.
Users should tweet @CR_UK with #FilterOutCancer and the name of the influencer whose filter, eg #JackMaynard, they want and the image they would like to be filtered. The image will then be processed with the filter added to give the user their image.
Twitter users can use these filters to look like comedian Rob Beckett or put on a pair of shades and a nose ring like vlogger Jack Maynard.
Young people are then encouraged to make these pictures their profile photo and share among their network.
While users wait for the image to be processed, they will be sent a Thank You video which shows them the day to day experiences of Ethan Garcia, who has been battling cancer battle for five years since the age of 14.
“We’re really excited to be working with Puzzle London for our Filter Out Cancer campaign,” said Kathryn Toner, head of individual giving at Cancer Research UK. “It’s a brilliant opportunity to engage with an audience that’s vital to the future of our life-saving research. Hopefully through this activity we can raise awareness amongst more young people and bring forward the day when all cancers are cured.”
The campaign runs until 3 April and includes filters from other influencers like YouTubers Olivia Purvis and Alex Osipczak.