Global digital marketing agency Blast Radius has appointed Kevin Drew Davis as its chief creative officer, overseeing all creative operations, brand strategy and experience design in the Chicago and Canadian markets. Davis joins Blast Radius, a WPP company, from DDB San Francisco where he served in the same position, leading the agency’s creative product and staff. He will relocate to his native Chicago and begin his new role on March 30.
For the past 25 years, Davis has provided creative and digital innovation to some of the world’s most iconic brands. In his new role, Davis will lead accounts including Lavazza, Huawei, BMW Canada and Saskatchewan Telecommunications (SaskTel), partnering with Lothar Boensch, Managing Director of Blast Radius USA as well as Michel Sergio, President of Blast Radius Canada.
“We’re thrilled to welcome Kevin to the Chicago office,” said Lothar Boensch, managing director of Blast Radius USA. “He’s a proven creative leader with deep roots in social, digital, data and experience design – exactly what our clients need in order to achieve the awareness and recognition they’re looking for.”
Added Michel Sergio, president of Blast Radius Canada: “Kevin’s career spans brand communications, digital and traditional, which makes him a ‘triple threat’ and the perfect fit for our clients who are hoping to make maximum impact with their consumers in new and unconventional ways.”
Prior to joining DDB San Francisco in 2016, Davis spent nearly two years as executive creative director at DDB Chicago, where he was one of the lead creatives on the McDonald’s business and helped guide successful pitches for FIAT Chrysler’s Alfa Romeo brands. While there, Davis spearheaded the agency’s Cannes Lion-winning “Lovin’ the Super Bowl” Twitter campaign, which resulted in McDonald’s being the most re-tweeted brand ever in a single day. No stranger to Canada, Davis also served as DDB Canada’s creative chief, overseeing all Canadian operations out of the agency’s Toronto office.
“I’m incredibly excited to be joining the team at Blast Radius,” added Davis. “Blast has an amazing legacy of translating the data they collect into actionable intelligence that not only inspires brilliant creative but is also able to justify it and deliver results. There’s an incredibly strong team in place and it’s an honor to take on the challenge of pushing the agency’s creative boundaries.”
Davis began his career as an art director at GSD&M, becoming “digital” in the early ‘90s. He later spent six years with Wieden+Kennedy, where he worked on leading brands including Nike, ESPN, Calvin Klein, Microsoft, Audi and many others. Davis also served as executive creative director for Digitas in Chicago and San Francisco. His work has garnered top honors from award shows, including Cannes, The One Show, The CLIOs, the Effies and the Webby Awards.