MillerCoors creates ‘Miller Lite on Demand’ with IPG Media Lab, Drizly

MillerCoors creates ‘Miller Lite on Demand’ with IPG Media Lab, Drizly

Want your Miller Lite delivered straight to your door? You’re that much closer to getting it as MillerCoors has partnered with IPG Media Lab to create Miller Lite On-Demand.

To get your beer, you can use Amazon’s Alexa products, including the Amazon Echo, Echo Dot, and Tap in the US. Alexa owners can search for “Miller Time” in the Alexa skills store and use “It’s Miller Time” to place their order. If you’re not Alexa connected, you can order by using a programmable button that leverages Amazon Web Services Internet of Things technology, similar to the Amazon Dash button.

“Consumers are expecting a frictionless shopping experience across every area of their lives and we’re working to make it easier for legal drinking age consumers to get their hands on a beer through several testable areas. Whether using their fingers or voices to order or reorder their household goods, we are excited to work with Amazon’s Voice and IoT services to bring beer into this consideration.” said Brian Pokorny, senior manager of digital marketing and media, MillerCoors, in a statement.

To deliver your beer within an hour, MillerCoors has partnered with Drizly, an online marketplace for shopping beer, wine and liquor in close to 40 markets nationwide.

"Drizly is about choice and convenience. You can easily shop online for your favorite drinks and get them delivered to your door,” said Cory Rellas, president, Drizly, in a statement. “We're excited to support MillerCoors' creation of two technologies that further enable customers to shop for adult beverages without missing a minute of the action at home or the office."

The service, which was developed by IPG Media Lab, is the first project to come out of the MillerCoors incubator.

“We are continuously exploring technology in ways that are rooted in human behavior and our connected home platform is one example of that.” said Jorie Sax, associate marketing manager for the incubator, in a statement.

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