Advertising Boutique News

Herdy®sleep launches with help from We Are Boutique’s digital division


By Jessica Davis | Consultant Journalist

March 24, 2017 | 2 min read

New-to-market luxury British mattress company, herdy®sleep, has appointed Leeds based agency We Are Boutique in a digital marketing capacity.

The agency has been appointed to develop a customer acquisition strategy via digital marketing, attracting an audience for the infant brand which launched in February this year.

Darren Marcangelo, co-founder of herdy®sleep, said: “Our mattresses are handcrafted in Yorkshire with natural materials sourced from the Lake District. This is very much a venture of passion, so we wanted to work with an experienced team that shared our vision and could guide us through digital as a new market entrant. Boutique’s hands-on approach suited us down to the ground and we’re excited to grow the business together.”

Simon Bollon, director of We Are Boutique, commented on the appointment: “This is a really exciting collaboration for us. We identified this market as a fast growth sector under disruption and wanted to work with a client that had personality, cared about the customer journey and offered a good cultural fit with our team. With refreshing brand values, a charismatic team and a real opportunity for industry stand-out, it’s a proposition that had us hooked from the off!”

Herdy®sleep is a new collaboration between the Lake District’s The Herdy Company and luxury mattress manufacturers Harrison Spinks, manufacturing products in Yorkshire made from sustainably sourced Herdwick sheep wool.

We Are Boutique is a full service communications agency, working with clients including Costcutter Supermarkets Group and

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