Business on the Move Advertising Shop Direct

Business on the move: Shop Direct, Max Factor and Aspall


By Jessica Goodfellow, Media Reporter

March 24, 2017 | 3 min read

Online retailer Shop Direct has handed the marketing and media comms for its brands including,, and to a single partner - Dentsu Aegis Network.

Shop Direct hands marketing and media comms to Dentsu Aegis Network

Shop Direct hands marketing and media comms to Dentsu Aegis Network

The move represents a major consolidation of its media buying agencies extending Dentsu’s Vizeum and Amplifi’s handling of media planning, buying and partnerships. Additionally, Amplifi handles programmatic, Fetch is on mobile, marketing effectiveness comes from Data2Decision and content went to John Brown Media.

The partnership will be handled by an integrated team called Pace, housed in dedicated spaces at both Shop Direct’s Liverpool headquarters and Dentsu Aegis Network’s Triton Street.

Cosmetics brand Max Factor has chosen Adam&EveDDB to be its lead creative agency, owner company Coty announced.

Karen Owen, vice president of Max Factor at Coty said that it is an important step for the brand as the agency has “creative capability, drive and passion to bring a modern expression to the brand and deliver on our vision”.

Aspall Cyder has appointed its first ever major agency to lead its ambitious plans for growth in the cider category. Aspall has tasked J Walter Thompson London with creating an evolved positioning and brand platform for the business across multiple channels.

London Southend Airport awarded media agency the7stars its media planning and buying account after a competitive pitch.

The partnership will see the7stars increase awareness and consideration of London Southend Airport across Essex and East London. the7stars will develop an omnichannel campaign that delivers content across out-of-home, radio, online and VOD/TV services.

Champneys, the oldest health spa group in the UK, has appointed Zest to manage its PR account, in a plan to grow its number of spa locations and reach expanded markets and audiences. Zest has been tasked with extending the reach of traditional PR and building the recognition of the brand to reach new audiences.

Future Cities Catapult, a Government-backed technology and innovation centre, appointed Else as its first ever UX design advisor to improve planning processes in the UK and globally.

Business on the Move Advertising Shop Direct

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