Virgin Media is underlining the vast library of content its customers can access through its fibre broadband network in a campaign aptly called ‘Fibre’.
The company will unveil its new Virgin fibre brand, in a campaign, from BBH London, that will run over 14 weeks across TV, online, print and out of home.
The creative was shot in a 200ft Budapest tunnel, portraying the entertainment that can be delivered by fiber, scored by Dick Dale & The Del Tones ‘Misirlou’.
The slot is Laden with stars, most prominently long-time ambassador Usain Bolt, Iron Lord Hunter from Activision’s Destiny game, Southampton FC players and Donatello from Nickelodeon’s Teenage Mutant Ninja Turtles.
Kerris Bright, chief marketing officer at Virgin Media, said: “Red Hot is our north star for judging creativity and our new campaign delivers this in spades. If entertainment could choose its fibre – it would choose Virgin fibre.
“Our campaign coincides with the launch of VIVID 300 – our top speed – and the refresh of our bundles. Our entry speed is VIVID 100, meaning we start where our competition stops.
“The power of our proposition is that we bring connectivity and entertainment together in an irresistible way. The best entertainment needs awesome connectivity, so whether you’re streaming, downloading or gaming online we’ve got the connectivity that’s up to the job.”
The TV ad launches Friday 24 March during Coronation Street on ITV 1 and Gogglebox on Channel 4. Print and online activity will be delivered through Manning Gottlieb OMD.