He-Man has a bone to pick with Skeletor in MoneySuperMarket's 'fresh' take on its Epic campaign

MoneySuperMarket is continuing its clamorous ad drive, by dropping animated 80s villain Skeletor into the real world and filling him with uncharacteristic glee at a demonstrable car insurance saving using the service.

Sequelling Epic Dance Off and Epic Squads, the He-Man nemesis shakes it to the soundtrack of Fame!, dancing in the streets in a convincing rubber skull suit.

Delivering on the campaign’s strapline, the video from Mother agency, saw the recognisable voiceover reveals that Sketetor simply feels ‘Epic’ – before he was confronted by his rival He-Man.

Darren Bentley, marketing director at MoneySuperMarket, said the addition of the reaper-figure added a “fresh new perspective” to the Epic campaign.

“We thought it would be fun to subvert expectations of one of the best-known super villains from our childhoods and show that, no matter who you are, you’re bound to feel epic if you save money on your household bills.”

Jo Gunn, category manager at Mattel UK, added that the campaign will also “introduce He-Man and Skeletor to a new generation of fans.”

A hub was also created to house additional content.

The campaign debuts on TV 25 March, and will be extended through PR, digital and social media channels. There’s no sight of the hot pants and heels combo from ‘Epic Strut’, it was one of the most complained about ads in 2015 – and conversely branded one of the funniest by Charlie Brooker.

It’s not the Mattel-owned baddie’s first ad appearance either, this campaign follows up on the model social media takeover, Skeletor orchestrated on Honda back in 2014.

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