Future Cities Catapult appoints Else as first ever UX design advisor to improve planning processes


By Richard Draycott, Managing Director

March 22, 2017 | 2 min read

Experience design consultancy Else London has been commissioned by Government-backed technology and innovation centre Future Cities Catapult to prototype a set of ideas aimed at transforming planning processes in the UK and globally.

This is the first time Future Cities Catapult has employed UX design and prototyping practices in order to fully explore how design, data and digital tools can rethink how planning is conducted and how the improved planning of towns and cities in the future could make them function better enabling business to grow faster and be more successful.

The Future of Planning programme has identified a number challenges that are common for planners, housing developers and citizens, which Future Cities Catapult and Else are now seeking to address through this project.

Dave Dunlop, creative partner at Else, said: “The Future Cities agenda is fascinating and we are looking forward to helping Catapult realise some exciting concepts that bring innovation into the planning process. The open nature of Catapult's approach fits really well with our ethos of Design Thinking."

This project feeds into a wider ‘Future of Planning’ programme, which aims to demystify the planning process as well as explore which elements of the process can be enhanced through the use of the huge amounts of data now available and improved design and digital tools.

Stefan Webb, head of projects at Future Cities Catapult, said: “We are very impressed by Else’s approach and look forward to working with them to bring design thinking expertise to the work we are doing. Else will work closely with Future Cities Catapult to deliver definitions for their primary audiences. A set of key journeys will then be created as a number of tangible prototypes to be further tested and validated.”


Content created with:

Else London

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