Fujitsu has partnered CNN International Commercial for a ‘Made in Japan’ media campaign for international business audiences.
The advertising and sponsorship campaign spans across platforms, combining CNN TV’s scale and precision targeting on CNN Digital.
CNN’s Tokyo-based correspondent, Will Ripley, will front the ‘Made in Japan’ content produced by CNN Vision, CNN’s original programming division, introducing audiences to the latest in Japanese bio-tech, retail and technology. The content will air on CNN international as five separate segments, standalone 30 minutes special programme, with a dedicated microsite on CNN Digital platforms.
“We at Fujitsu have for 35 years continued to undertake PC manufacturing that is 'Made In Japan,' and we consolidate the entire process--planning, development and production functions--in-country so as to rapidly respond to customer needs, and at an exceptional level. We are elated to be associated with CNN’s theme week ‘Made In Japan’ which pays tribute to all these attributes. We see tremendous value in embracing CNN’s creative strategies that help bring us closer to key audiences,” said Kuniaki Saito, representative director and president, Fujitsu Client Computing Limited.
Fujitsu will also have a 60 second TV spot placement and digital ads across CNN Digital to drive users to a branded content hub ‘Work the World.’ Create, CNN International’s content studio, will produce advertising, creative and branded content around Fujitsu’s new notebook and tablet, with CNN Audience Insight Measurement to target Fujitsu’s primary audience of business decision makers and frequent international travellers.
“This multi-platform campaign embodies the very best of what CNN offers to global brands such as Fujitsu by combining the scale of our TV network with the precision and targeting enabled by digital. The ‘Made In Japan’ programming and the branded content ensure that great storytelling is at the heart of the campaign making it highly relevant to our businesses audiences and delivering a message that will resonate deeply,” said Sunita Rajan, senior vice president, advertising sales, Asia Pacific, CNN International Commercial.
CNN has been scoring content partnership deals of late with Great Big Story partnering luxury car brand Genesis, as well as overhauling its native ads.