FourSquare has retailers in its sights with the launch of an analytics platform to better understand what drives shopper movements.
The social check-in app is seeking to diversify by monetising its exhaustive database of 100m public places to give shop owners the opportunity to measure the ebb and flow of individuals past their doors, providing valuable intel on consumer habits to better predict future store traffic.
FourSquare Analytics offers brands and retailers a foot-traffic dashboard from which information on passers-by can be sorted by gender, age and even how many people have passed their doors on previous occasions.
This data can be sifted on a national or city-wide scale with competitive store owners able to compare how they fare versus the competition.
FourSquare has built up an extensive database of locations with which it pairs anonymised in-store visit data accrued from FourSquare users who opt-in to always on location sharing, giving it a powerful dataset with which to generate business.