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Ad of the Day: Lypsyl's 'Soft Where it Matters' shows men want soft lips too

Lip care brand Lypsyl has launched a new advertising campaign to support its recently reformulated product range, featuring a real-life farmer who despite his tough exterior shows off a softer side.

The campaign features Ollie, a real-life Nottinghamshire farmer and his dachshund Dora, and includes a TV ad launched across Sky channels as well as longer-form documentary-style content on lypsyl.co.uk, created by Liquorice and produced by Awesome Films.

Karen Hampshire, senior brand manager of Lypsyl, commented, “We wanted a concept that would set Lypsyl apart in a very busy market and support our retail partners….the new fragrances and packaging give us the perfect opportunity to create a fresh, new campaign to get women talking and engaging with the brand. Ollie was the perfect choice to be the star of Lypsyl. We want to feature real-life hard-working guys and show their softer sides.”

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