Advertising

Ad of the Day: Lypsyl's 'Soft Where it Matters' shows men want soft lips too

Author

By Natalie Mortimer | N/A

March 21, 2017 | 3 min read

Lip care brand Lypsyl has launched a new advertising campaign to support its recently reformulated product range, featuring a real-life farmer who despite his tough exterior shows off a softer side.

Lypsyl

Ad of the Day: Lypsyl's 'Soft Where it Matters' shows men want soft lips too

The campaign features Ollie, a real-life Nottinghamshire farmer and his dachshund Dora, and includes a TV ad launched across Sky channels as well as longer-form documentary-style content on lypsyl.co.uk, created by Liquorice and produced by Awesome Films.

Karen Hampshire, senior brand manager of Lypsyl, commented, “We wanted a concept that would set Lypsyl apart in a very busy market and support our retail partners….the new fragrances and packaging give us the perfect opportunity to create a fresh, new campaign to get women talking and engaging with the brand. Ollie was the perfect choice to be the star of Lypsyl. We want to feature real-life hard-working guys and show their softer sides.”

Lypsyl: Soft Where it Matters by Liquorice

By Lypsyl

Overall Rating 5/5

Vote now

You can keep up to date with the latest creative, design and advertising work from across the globe visit our Creative Works homepage. You can also submit work to Creative Works here.

Advertising

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +