3M today announced they have chosen their new creative agency of record after a three month review.
San Francisco's Venables Bell & Partners will be the company's creative agency of record moving forward, handling brand strategy and advertising duties for 3M’s global consumer brands including Post-it, Scotch, ScotchBlue, Scotch-Brite, Nexcare, and Filtrete. Grey previously handled the account.
Initial campaign work from Venables Bell & Partners for 3M’s consumer brands will break in the third quarter of this year.
“After a thorough search, Venables Bell & Partners impressed us for a number of reasons including its record of fueling iconic brands with its creativity and media agnostic approach," said David Crist, VP/marketing, consumer business group at 3M. “ We are excited to see what we can do together to bring more globally aligned, integrated and digitally centric work across 3M’s consumer brands.”
“3M’s portfolio includes some of the best known and loved brands in the world, which presents a huge opportunity for innovative and impactful marketing. And we couldn’t ask for a smarter, nicer client team to partner with on the road ahead,” said Kate Jeffers, VB&P partner/managing director.