Singapore’s Mediacorp taps Parminder Singh as chief commercial and digital officer

Mediacorp appoints Parminder Singh as chief digital and commercial officer

Singapore broadcaster, Mediacorp announced the appointment of Parminder 'Parry' Singh as its new chief commercial and digital officer,

Parry will take over from Shane Mitchell, head of Mediacorp’s digital group and Jack Lim, head of Mediacorp’s commercial group. Mitchell resigned recently and will stay on till June, while Lim’s last day of service will also be in June, and will be on leave till then.

Lim was recently appointed as a 2017 board member of IAB Singapore.

Parry was previously the managing director, Southeast Asia, Middle East & North Africa and India at Twitter and managing director, display solution sales, Asia Pacific, Google.

“Our monetisation efforts need to be more closely aligned with our digital product development, operations, audience acquisition and content marketing efforts. In our continuous search for talent, this meant that if we found a candidate qualified and willing to head the Commercial and Digital groups, we would combine the leadership roles to accelerate our progress in both areas,” said Shuan Seow, chief executive officer, Mediacorp.

“Parry will help us chart our digital roadmap ahead, broadening and deepening our engagement with online audiences. He is particularly well-placed, with his deep expertise in business and sales and a fresh perspective, to help our clients come up with targeted marketing solutions across our wide range of media,” he added.

"I’m excited about joining a pioneering organisation focused on maintaining leadership in an evolving landscape," said Parry.

“The convergence of online and offline offers exciting possibilities. I'm particularly thrilled by the opportunity to combine Mediacorp's digital and mainstream media assets to deliver more complete and compelling solutions for our clients," he added.

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