Football Sports Marketing Nike

Nike unveils new England away kit with Marcus Rashford

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By Tony Connelly, Sports Marketing Reporter

March 20, 2017 | 3 min read

Nike has unveiled England’s new away kit ahead of this week’s friendly with Germany.

Nike England kit

The new kit will be launched on 22 March

The new blue kit is the first jersey launch since Nike extended its partnership with the Football Association (FA) at the end of 2016 in a deal which will run until 2030 and worth a reported £400m.

It was first unveiled by Manchester United forward and England international, Marcus Rashford, on his own Instagram and Twitter accounts.

The social media posts included a link to an article Rashford had written on the Players Tribune media platform which publishes sports news and first-person stories directly from athletes.

In his article Rashford discusses his relationship with the England team and the shirt – from the first time he was given a kit, to when he found out he had first been called up to the senior squad as well as his goal against Australia, Euro 2016 disappointment and the influence that Wayne Rooney has had throughout his career so far.

England will wear the new two tone kit in their friendly against Germany in Dortmund on 22 March, the same day as the kit will go on sale to the public.

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