Boutique gets arty with Leeds student commission
Students at Leeds College of Art were recently given the opportunity to pitch to a Leeds agency for a professional commission.
Having recently relocated to new offices, Leeds-based media communications agency We Are Boutique wanted to create a talking point in their conference room – ‘The Fell’ – that showcased the city’s creative culture and young talent. They teamed up with the Leeds College of Art to give local students the opportunity to secure the work, with a fuss-free brief that the meeting room needed a wall mural representative of Saw Mill Yard’s industrial past.
The winning entry was submitted by third year BA (Hons) Illustration student Ian Fulcher, who spent the day at Boutique on 15 March.
He said: “After receiving the brief I was keen to come up with a design that not only represented the local mill history, but one that I could also successfully replicate by hand onto the grey wall. As someone who predominantly produces digital artwork it was a great challenge for me to create a striking, graphical design while retaining the hand-drawn element. I used a projector to get the outline of the design before tracing and filling in using white paint pens to recreate the clean lines associated with digital artwork.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
“I still can’t quite believe they chose my design – it’s been a great experience working with the guys at We Are Boutique and it has given me a whole load of confidence to pursue further large-scale, 'live' drawing projects in the future."
Boutique’s MD Simon Bollon was impressed by the level of professionalism shown by the students when reviewing the submissions:
“We could’ve easily paid a professional artist but we thought it’d be a great opportunity to give local students a chance to show off their talent – for a fee of course! Our brief was simple but the variety of submissions was testament to the creative minds of the talented students – it was clear that a lot of time and thought had gone into them. We wanted something that would create a talking point in meetings and it won’t be the last time we team up with the students on creative projects!” said Bollon.
Content created with:
We Are Boutique, the better communications agency. We work across the full plethora of media platforms with key disciplines in media, digital and PR helping clients to find, engage, convert and retain their customers.Find out more