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Amaze names Alex Comyn as incoming chief strategy officer


By John Glenday | Reporter

March 20, 2017 | 2 min read

Amaze, the digital marketing, technology and commerce specialists, have confirmed Alex Comyn in the post of chief strategy officer, helping to marry data intelligence and experience design within the company.

Comyn joined Amaze seven years ago, rising through the ranks to become strategic director with responsibility for leading the digital direction of brands such as Toyota, Hiscox, Unilever and Lexus.

Reporting directly to chief executive Tony Murphy, Comyn will be tasked with fostering additional direct relationships between clients and strategists, embrace new ways of working and expanding the existing team as part of a consolidation of its strategic offer.

Comyn commented: “The market is always in a state of flux, with disruptive, nimble competitors harnessing innovative new business models and nipping at the heels of established organisations. The majority of businesses know they need to transform their digital operations, and evolve their business models in order to stay competitive, but need help in doing so. Our strategy offering is absolutely central to empowering our clients to overcome the challenges they face and stand out from the crowd.”

Murphy added: “Our strategic offering is central to Amaze, and with his significant experience and expertise, as well as his strengths as a leader, we are delighted that Alex will be heading up our strategy services. Amaze has spirit and vision – to develop talent, work on an international scale, and deliver ambitious digital solutions for some of the largest brands in the world. Alex’s appointment is central to this and I look forward to working with him to grow the business.”

Comyn brings two decades of experience within the digital industry to his new role.

Amaze is in the process of more closely aligning its work with its other branded agencies; Realise and Branded3.

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