Royal Albert, renowned makers of fine bone china teaware, have launched their first global influencer campaign ‘Around the World with Miranda Kerr’, with creative agency Cult LDN.
Royal Albert continues its journey in 2017 with acclaimed supermodel and entrepreneur Miranda Kerr extending her stylish capsule collection by 12 new gifting sets and teaware pieces in Miranda’s signature peony and butterfly design on stylish pastel back-drops; all made in fine china.
Cult LDN, who have previously worked on breakthrough campaigns with Agent Provocateur, Katy Perry, Calvin Klein and Marc Jacobs, will now be tasked with developing and executing a global influencer strategy that the brand will take to social, alongside a host of online influencers.
To launch the new pieces, six key travel and lifestyle influencers from key markets in the UK, Australia, US and Korea have created their own view of the Miranda Kerr for Royal Albert collection; showcasing the collection by inviting followers to see how it fits into their busy, stylish lives. This will be brought to life through a series of beautiful videos, animations and stills which will sit on both the influencers channels and that of Royal Albert.
Eva Ziegler, senior vice president English crystal and living at Royal Albert, said: “We are delighted with our continued relationship with Miranda Kerr, renowned supermodel, incredible philanthropist and successful entrepreneur. Her personal values of fun, friendship and empowerment, perfectly embody the essence of the Royal Albert brand as well as being embraced by women worldwide.
Working with Cult LDN to lead our first global influencer campaign, Around The World with Miranda Kerr, has been an exciting process; gaining real insight into how the Miranda Kerr For Royal Albert is so valued by consumers and influencers from all around the world.”
Bridey Lipscombe, chief executive officer and co-founder of Cult LDN commented on the launch of the campaign: “We are incredibly excited about our collaborating with Royal Albert on the Around the World campaign.
The combination of working with such a quintessential brand, beautiful products and incredible talent has brought together a global influencer campaign that really showcases the charming collection"
Partnering with Miranda Kerr on the The ‘Around The World’ campaign will be @The- BlondeAbroad, @SeeWantShop, @KkarmaLove, @BelleandBunty, @TheTiaFox and @nizinanj- jang.
Cult LDN is a creative communications agency based in Shoreditch.