Vice Media tasks Vizeum with its media planning and buying

Vice Media has appointed Vizeum to handle all its media planning and buying excluding digital in the UK.

The London-based media agency was awarded the account following a competitive review process that began in November last year that asked participating agencies to show how they could support Vice UK’s growth across all parts of its business.

Matt O’Mara, managing director at Vice UK, said: “The standard of pitches from all agencies was impressive, but Vizeum stood out from the crowd with their smart thinking and understanding of our brief and VICE’s brand.

“We look forward to working with them closely as we continue to expand across all areas - digital, mobile and TV - and enhance our position as the most important media voice for young people around the world.”

Vizeum UK’s managing director, Jem Lloyd-Williams, added: “The Vice brand is renowned for its authenticity and bravery. It’s exactly the kind of partner that we love to work with: one that is keen to experiment and break new ground in its field. Their decision to allow us to continue their growth story speaks volumes about the quality work that all our talented people consistently produce.”

In December last year, Vice UK formed a partnership with the Guardian in a landmark deal that entailed the two media companies sharing investigative news and creating a joint production unit in Vice UK’s London offices.