Forward3D has opened its first Hong Kong office, moving former director of international performance Richard Brosgill to lead the expansion into Asia Pacific.
The ambition is for the Hong Kong office to become the hub for the independent agency’s Asia Pacific business, which already includes offices in Shanghai, Seoul, Tokyo and Singapore. The company said part of the decision to build out a Hong Kong hub was its proximity to many of the regional search and social platforms.
Brosgill has taken on the title of head of Asia Pacific, building out a team to service local and regional business. Forward3D’s APAC team in London will also still come under Brosgill’s management.
“We are looking to service global clients and win both local and regional business. We are currently managing local stakeholders in Hong Kong as part of our global activity so we are excited to be building those relationships locally, at the same time we have already started to win Hong Kong specific business since moving to the market.
“In terms of our on-going focus, with 5 offices in the region we are striving to develop our proposition across Asia. Building Hong Kong as a hub will mean our regional teams have more support to build on the success we've had to date," he said.
Brosgill also said a key aim for the business is helping brands in Hong Kong shift from traditional media spend to digital. The shift to digital spend is varied across the Asia Pacific region, according to the latest IAB Ad Spend report for the region, although developed markets such as Hong Kong we pushing over the 20% digital investment mark.
Gary Reid, managing director EMEA and APAC at Forward3D, added: “The internet has enabled access to global markets and inspired huge growth as companies have expanded to be truly global. Yet there are regional nuances to international campaigns that require a local touch. Our new Hong Kong office, with Richard at the helm, is a fine addition to our existing APAC footprint in Shanghai, Seoul, Singapore and Tokyo, as we work with international brands to run effective search and display campaigns in any market, at any time.”