Advertising Dentsu Group

Dentsu Aegis UK uses mobile gaming as recruitment tool


By Tony Connelly, Sports Marketing Reporter

March 16, 2017 | 2 min read

Dentsu Aegis Network UK is utilising mobile gaming as a recruitment tool in an effort to bring in a more diverse range of people from different backgrounds.

Dentsu Aegis Network UK

An example of one of Dentsu Aegis Network's games

The game has been created by game-based assessment provider Arctic Shores and has been designed to test candidates’ aptitude, creative thinking and problem solving capabilities through a series of challenges that give them the chance to prove themselves away from the formal interview process.

The approach forms part of Dentsu Aegis Network’s early careers recruitment programme, The Code, which will also incorporate its work experience and apprenticeship schemes, as well as a three-year schools partnership launched in February.

It will be brought to life in the real world at events such as Advertising Week Europe (AWE), where people will be invited to experience the challenge through a live-escape game, in partnership with clueQuest.

Tracy De Groose, chief executive of Dentsu Aegis Network UK, said: "We are all born different for good reason. So, let's all stop recruiting people who are the same. We need curious, passionate people in our industry who represent the customers our clients are looking to communicate with. By innovating the way we recruit and creating the right environment for diverse talent to succeed, we open up our doors to new thinking and new ideas."

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