Augmented reality pop-up tests if the public has what it takes to part of the Power Rangers
For movie-goers keen to experience what it is like to be a Power Ranger, Isobar and Roadshow Films have launched the #RangerTraining augmented reality experience, it will tour Australia in the run up to the movie’s launch.
The experience, brought to market by Airbag, Republic Events and MKTG places members of the public in augmented training situations reminiscent of the film where they can battle rock monsters, collect Ranger coins and unleash the zords.
Dave Budge, executive creative director at Isobar Australia, said: “This campaign demonstrates one of the great benefits of digital out-of-home – right time, right place. This reboot isn’t the Power Rangers you think you know, and we needed to show that. So, we created an opportunity that allows fans to see if they have what it takes to be on the team.”
Bel Boyce, product marketing manager at Roadshow Films, added: “Roadshow Films is excited about the opportunity to feature new and exciting ways to attract the audience. The use of AR technology gives people the chance to feel they are part of Saban’s Power Rangers through interaction in real-time.”
The experience was based in Melbourne Central from 10-12 March, before heading to Macquarie Centre from 15-18 March, and finally ending its run at Pacific Fair 21-23 March.
Adding a social media element to the stunt, the recorded footage can be posted to Instragram where it can be further shared or engaged with.
Back in the UK, Power Rangers has tied up a partnership with radio station Kiss. Furthermore, an unofficial campaign from Twitch is streaming all 23 seasons of the show in the run up to the movie's launch.
Power Rangers will be available in theatres 24 March.
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