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Entertainment Marketing: Movies, TV, Music and Gaming Technology

Kong: Skull Island ominously appears on Google Maps

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By John McCarthy, Opinion Editor

March 15, 2017 | 2 min read

Legendary Pictures is adding to the intrigue around the launch of Kong: Skull Island by having Google Maps feature the wild island on its service.

Kong Skull Island

Kong: Skull Island user submitted image

The marketing stunt shows 200 photos of the island and directs users towards the movie’s website ‘discoverskullisland.com’.

Supposedly based in the South Pacific, the island has received just shy of 8,000 reviews, receiving an overall review of 3.7 out of 5 stars.

Skull Island

Some of the reviews include: "Food is always good with a variety of unique fruits and exotic meats," "Got food poisoning after the first meal and spent the rest of the trip in bed," and "Locals offered a free "check for ticks" service and give a very thorough check".

It builds on activity for the film, including a partnership with Madame Tussauds, an experiential Kong footprint stunt and a partnership with PosterSpy to source and champion alternative movie posters for the film.

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