Rusty Australia has appointed Navigate Digital to its affiliate marketing brief.
Rusty was founded in 1985 by Rusty Preisendorfer, and has created surfboards for some of the world’s best surfers. Rusty soon expanded to Australia with a collection of high quality surf-inspired clothing.
Rusty launched their affiliate programme early 2016 with the goal of connecting the brand to the world of affiliates. Navigate Digital will focus on building partnerships with affiliates across bloggers, and content sites.
Kate Miller, the general marketing manager for Rusty Australia said: “Our decision to appoint Navigate Digital came from a glowing recommendation made to us, which detailed their depth of experience in affiliate marketing, and development of strategies based on Rusty’s values and ecommerce strategy”.
John Kimbell, the joint managing partner for Navigate Digital “We’ve worked with a number of fashion retailers over the years, and are looking forward to applying our combined experience to Rusty’s affiliate programme.”
Navigate Digital is a digital media agency with offices in London and Sydney. It specialises in affiliate marketing, biddable media and display buying and planning.