Quorn introduces new identity as it accelerates worldwide growth
Quorn has taken another step to accelerate its growth across the globe with the introduction of a new packaging design and brand identity to broaden the appeal of the meat free brand.
Quorn introduces new identity as it accelerates worldwide growth
Designed by Bulletproof, the new look is part of a wider £10m relaunch that has seen the brand target what it calls Healthy Discoverers- those looking for alternative healthy foods- without alienating its core consumer base.
The agency worked from a creative platform of ‘lighter, brighter discoveries’ and the design solution centres around editorial-style food photography shot top down by Andy Grimshaw.
To reinforce the brand name, a subliminal ‘Q’ is formed throughout the photography, either with the handle of a dish or cutlery resting on a plate. Bulletproof has also introduced a split colour system to the packs to team with Quorn's well known orange.
Peter Harrison, Quorn Foods marketing director said: “Quorn needed a brand refresh to ensure it had broader appeal. Bulletproof have delivered a fresh and contemporary design, full of appetite appeal that perfectly reflects our future vision for the brand.”
The new packaging will be rolled out this month.
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Bulletproof is a brand agency with studios in London, New York, Singapore, Amsterdam, Sydney, Shanghai and Melbourne. Proudly independent, we exist to vanquish mediocrity and build the most successful brands of the future.
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