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Pornhub gives a truck: Branded plows clear East Coast snow in Storm Stella stunt

Irreverent porn website Pornhub is stealing more headlines with a PR stunt in which it looks to help clear roads around Boston and New Jersey following storm Stella.

As snowstorms batter the US East coast, the company is unleashing a team of branded plows – centered around the obligatory joke that it is offering help to anyone who “wants to get plowed,” reports Boston Magazine.

The service, available in Boston and New Jersey, will roll out over two dozen vehicles capable of getting people on the move again, all emblazoned with the site’s branding.

Pornhub vice president Corey Price said: “The Pornhub team understands that by this time of year, most cities have run up their budget in snow removal and we thought we’d lend a hand in getting our fans plowed.”

The company seeks social media engagement, urging the public to use the hashtag #PornhubPlow to request clearances. Furthermore they can request aid at the phubplows@gmail.com email address.

It builds on activity in 2016 where the company revealed a porn consumption surge during Storm Jonas.