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IAB wants to become ‘more marketing-led’ as it hires first CMO in restructure


By Natalie Mortimer, N/A

March 14, 2017 | 3 min read

The Internet Advertising Bureau (IAB) UK wants to improve the relationships it has with brands and agencies and has hired Snap Inc’s James Chandler as its first chief marketing officer to lead that charge.

James Chandler

IAB wants to become ‘more marketing led’ as it hires first CMO in restructure

Chandler’s appointment is part of a wider C-suite shuffle that comes as digital advertising reaches “a turning point” leading the IAB to “stand more assertively” for the digital industry.

The reshuffle will see IAB's Tim Elkington, previously chief strategy officer, become chief digital officer, a role that will see him prioritise key industry issues across ad tech and from a regulatory perspective. Meanwhile Alex Kozloff, formerly director of marketing and industry engagement will assume the role of chief operating officer, with a focus on the outputs of the IAB across research, events and the newly named industry initiatives team.

Speaking to The Drum recently appointed CEO Jon Mew explained the pertinence of the new structure.

“The IAB has been incredibly successful, as has digital, but the world changes at a dramatic pace and we want to change with it. Although we've always adapted over the years, digital seems to be at a turning point, so now felt the right time to make a more ambitious and marked change.

“We want the IAB to become more marketing-led and improve the relationships we have with brands and agencies. It's about prioritising their needs when it comes to digital. It's obviously apt timing with Marc Pritchard's recent call to the industry to help advertisers more.”

Chandler departs Snap Inc after just a few months. He joined the business in December as a senior account executive. Before that he spent eight years at Mindshare.

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