Ghost in the Shell releases personalised poster marketing campaign: some people abuse it
The live action remake of the Ghost in the Shell anime will launch later this month (31 March) is kicking up its marketing drive with a stunt allowing fans to personalise posters based on the movie’s creative.
Users can insert images and words into posters adhering to the motifs inspired by the ‘I am Major’ trailer (viewable above).
However, it seems whenever brands give the internet the chance to customize creative (see Coke Gif the Feeling, Boaty McBoatFace, McDonald’s Create a Burger), something is likely to go wrong.
The Paramount Pictures campaign around the Scarlett Johansson vehicle directs viewers to the IAmMajor.me hub, asking users ‘Who are you’ reports Uproxx.
Below are some of the more colourful contributions to the campaign on social media. Many referenced the accusations of white washing afforded to the recasting of the Japanese characters, including Scarlett Johansson.
Make your own at iammajor.me #IAmMajor @GhostInShell pic.twitter.com/8dRnruQmsz
— Ray Low (@ray_w_low) March 14, 2017
Having fun with the Ghost in the Shell iammajor.me meme maker! #whitewashedout pic.twitter.com/bLilOm4JTX
— Ellen Oh (@ElloEllenOh) March 14, 2017
@_tMF You need to check out iammajor.me, this is so damn hilarious to use. #DeadFishEyes #IAmMajor pic.twitter.com/qxW0OC9Oee
— Dancing Kaz (@RXSpeedsterYT) March 14, 2017
had some fun with the (iammajor.me) maker #IAmMajor #IAmGroot @prattprattpratt @GhostInShell @WhiteHandFilms @stanwinstonscho pic.twitter.com/ZMMk0BJ8cI
— White Hand Films (@WhiteHandFilms) March 14, 2017
I mean, they were just asking for this type of response iammajor.me #ghostinshell pic.twitter.com/Yz7ULcsHfd
— Joe Boo (@jyboo77) March 13, 2017