Adobe is taking a comical look at the relationship between art directors, designers and marketers, in a campaign to promote its Adobe Stock software.
The spot by Mcgarrybowen Amsterdam features a team of creatives and marketers who are creating an advert for a fictional ginger beer brand named WolfBear. The viewers follow along as the designer uses Adobe Stock to keep up with the art director’s endless requests in real time, including adding ‘millennial friendly’ kittens, a metro ginger beard, a bear Casanova, and an epic volcanic explosion.
“We really pushed the content to the maximum, looking for all sorts of images to make this crazy composition. We discovered firsthand how much quality and diverse content Adobe Stock offers. You just chuck a search term into the side panel and seconds later there it is in your comp,” said Mcgarrybowen Amsterdam's creative director Daniël Sytsma.