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Vimeo debuts 360 offerings for ‘immersive storytelling’ opportunity


By Haley Velasco, Freelance journalist

March 13, 2017 | 3 min read

As many headed to kick off SXSW, Vimeo announced that the video company will make its mark on 360 video with distribution and monetization.

Vimeo debuts 360 offerings for ‘immersive storytelling’ opportunity

Vimeo debuts 360 offerings for ‘immersive storytelling’ opportunity

To head the new endeavor, Vimeo has brought on Anjali Sud as senior vice president and general manager of Vimeo’s Creator Platform, and Sara Poorsattar, as Vimeo’s director of video product, to lead the charge.

“Vimeo has always been committed to preserving and delivering the highest quality video and our move into 360 expands our premium video technology solution to 360 filmmakers. Their stories now benefit from our advanced video compression and player customization tools, along with streaming and offline viewing in up to 4K,” Poorsattar said in a statement.

To kick-off the project, Vimeo has released 360 videos from its community of creators. Some of the videos will come from Staff Pick alumni Greg Barth and Jason Drakeford, along with films from brands and organizations like the American Museum of Natural History and charity: water.

Zurich 2.0 from Dirk Koy on Vimeo.

Vimeo’s 360 video will provide creators with many benefits, according to the company, which will include:

  • High quality 360 viewing where creators can upload 360 videos in up to 8K for high-resolution videos and enjoy playback in the highest quality possible, including HD offline viewing in Vimeo’s mobile apps.
  • Powerful and customizable settings, which will allow creators to add metadata, customize player embed settings, capture email leads and insert calls-to-action directly in the embedded player, and more
  • Vimeo will offer dedicated educational resources to help creators learn the basics and access in-depth tutorials on 360 cameras, pre-production, shooting and editing.
  • Vimeo will provide 360 creators with the ability to sell their content direct to audiences worldwide through Vimeo On Demand.

“Vimeo’s creator community is known for pioneering new video formats and pushing the boundaries of storytelling. With this launch we hope to usher in a new wave of immersive content that sets the standard for cinematic quality and powerful narratives in a 360 environment. We believe Vimeo creators are the missing piece to taking 360 video from nascent to mainstream,” Sud said in a statement.

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