Amazon’s video streaming platform Twitch will show every episode of the complete 23 season run of the Power Rangers as a means of promoting the rebooted movie of the same name that is soon to hit cinemas.
A 17-day binge of the show, a total of 831 episodes will run from Tuesday 14 March to 30 March, additionally, viewers who subscribe to TwitchPresents will be able to use specially themed Power Rangers emoji.
Adding an extra level of engagement, Twitchers can co-stream over the episodes to provide commentary or insight. The drive is not partnered by Lionsgate or Saban, instead its using the renewed buzz around the movie’s launch to grow its brand beyond the humble beginnings as a video game streamers.
Annie Berrones, product marketing director at Twitch, said: “Guided by feedback from our community, Twitch has been focusing on content beyond gaming that nurtures the culture around their interests, whether it be anime, art, cooking, or pop culture, in general.
“As an iconic sci-fi, superhero franchise that achieved legacy status over the past two decades, Power Rangers fits right into our community’s wheelhouse.”
The company is building up its TV programming, it has aired single episodes of shows including Silicon Valley, Mr. Robot, The French Chef, Bob Ross’ The Joy of Painting and Pokémon.
Earlier this month, Twitch's vice president of sales, Steve Ford, told The Drum that the company actually generates more ad revenue from non-gaming brands - dispelling the notion that its still primarily a gaming site.
That said, the company is marketing to gamers better, parent company Amazon can now sell games directly through the platform at an audience engaged with the hobby.