Public opinion platform B.heard has today (13 March) debuted its ‘billboard conversation’ campaign, which features thought-provoking OOH creative designed by industry veteran Sir John Hegarty at The Garage Soho, and writer Neil Patterson.
The first billboards have been unveiled in Glasgow. One plays on the contentious –and often argument-causing – issue of last summer’s referendum outcome, asking simply: ‘Brexshit? Brexhit?’
Other inflammatory creative in Glasgow is sparking debate around the city’s new ‘super-hospital’ and the ever-relevant Scottish independence referendum. When the campaign rolls out across the rest of the country, the posters will also question Philip Green’s knighthood and the relevance of Nigel Farage.
The billboard conversations aim to highlight B.heard’s mission to give people a voice in a time when doubt is cast on the efficacy of polling. The company’s wider work focuses on rewarding organisations that amass public support and supporting those that aren’t getting things right.
Hegarty, founder of The Garage Social and BBH, said: “We chose outdoor media to convey this message because it’s effective, and you can’t adblock it. If you want to start a mass market conversation, you have to use a mass market medium.
“B.heard has the potential to fill a vital gap that currently exists between the general public and those in positions of power. We’ve seen it with the Brexit vote, and then with Trump; every single voice matters. But somebody needs to be listening. That’s why this billboard conversation campaign is more important now than ever before.”
Oscar Vickerman, founder of B.heard, added: “People from all walks of life will come across our first-ever ‘conversation billboards’. We are here to encourage outcomes that are based on our collective values, not anyone else’s.
Forrest Group, Talon Outdoor and Grand Visual also collaborated on the campaign.