Amazon is getting into the habit of kicking up a storm around the Man in the High Castle - a TV show imagining a world shaped by Nazi Germany’s WWII victory.
From comparing President Donald Trump to the Man in the High Castle (Adolf Hitler) in a reworked Time cover, to emblazoning New York carriages with Nazi symbiology, the company's marketing has continuously created a lot of noise for its show around the controversial subject.
Now, Amazon has released the Resistance Radio, an online radio with three channels building out the lore of the show. One channel, the rebel radiocast, broadcasting from the neutral zone in the centre of America, provides a forbidden take on America's Nazi regime.
Publicising the return of season two on Amazon Prime Video, the company rolled out a sponsored hashtag #ResistanceRadio on Twitter, upon which heated debate emerged.
Because CNN, NBC, CBS, ABC, MSNBC, and BBC weren't enough to get Hillary elected, so let's try radio too late. Idiots. #ResistanceRadio
— Arrive Big! (@ArriveBig) March 11, 2017
— SocialCommentary (@611601717_) March 10, 2017
What is this Left Wing Loonie #ResistanceRadio nonesense? Are they still resisting facts like Trump is President & Crooked may go 2 prison?
— Veterans Take (@VeteransTake) March 10, 2017
Getting tired of "the resistance". What are they resisting? They would rather USA fail then admit Trump does anything good. #ResistanceRadio
— Mary Anne (@maryannemercog) March 10, 2017
One Twitter user summarised the situation concisely.
— Cynical Syndicalist (@CynicalSyndie) March 12, 2017
Amazon centred the station in SXSW, as a means of promoting the show.
— Amazon (@amazon) March 11, 2017
TV streaming rival Netflix had a similar stunt at the festival to promote Better Call Saul season 3, it opened a Los Pollo Hermanos restaurant.