Amazon gets physical with US music festival presence

Amazon is to further diversify its business by staking out a presence at music festivals in a bid to enhance the experience of US festival-goers.

The ‘physical festival presence’ push was outlined in an intriguing job advert seeking a senior program manager to oversee initiatives such as ‘on-site food and product delivery, custom tour merchandise for purchase, artist meet and greets, and convenience amenities such as free Wi-Fi, water, charging stations, and restrooms’.

Outlining the type of individual it wants to make this a reality, Amazon’s ad stated: “If you are passionate about the role of music in our everyday lives, surprising and delighting customers, creating unique and memorable events, and making something out of nothing, this is the role for you.”

While Amazon is best known for its retail presence, the service has taken an increasing interest in live music of late, introducing its own tickets box office in 2015. This operation has been beefed up in recent months with former Warner Music exec Lawrence Peryer overseeing the division.

Peryer is aided in this role by Jason Carter, mastermind behind the BBC’s Introducing platform, who has become a director of a new initiative at Amazon, thought to be live events.

Amazon has long courted audiophiles, introducing its own unlimited music streaming service making events a logical corollary.