Digital Advertising

Adform raids Rubicon Project to bolster Southern Europe footprint

By Sean Larkin | Programmatic Reporter

March 13, 2017 | 3 min read

Adform has followed up it latest round of cutbacks with the addition of four employees to bolster Southern Europe presence with the majority of the hires coming from fellow adtech outfit Rubicon Project, including its managing director for Continental Europe Julien Gardes.

Gardes is now Adform’s general manager for Southern Europe with responsibility for driving the expansion of its business in France as well as the rest of Southern Europe, and is joined by fellow ex-Rubicon employees Alexandra Jarry and Xavier Lançon (who will also be based in France). The trio will also be joined by Sergio Martin by ex-DataXu country manager for Spain, who will perform a similar role for Adform there, with the hires bringing Adform’s headcount in the region to 30.

Adform chief revenue officer, Jay Stevens told The Drum the appointments represent the company filling out the last major EMEA country where we haven't had a major presence.

Adform's expansion in the south of Europe follows a recent round of cutbacks

“In addition, with the hire of Alexandra [now Adform’s director, global accounts], it reaffirms our commitment to our global agency holding company partners whose represent our largest client segment,” he said.

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Meanwhile, Gardes added: “We already have a strong position in both Italy and Spain and I’m looking forward to replicating the company’s success in France.”

Adform, an adtech outfit that has both buy-side and sell-side offering, has raised over $27.5m and displayed global ambitions with recent office openings in the US and APAC, but earlier this year it was forced to make cutbacks within its ranks.

Similar to other companies in the sector the Denmark-based outfit it was to make 8% of its global workforce redundant, with the company claiming the moves were made to help it grow in a more efficient manner.

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