Digital Transformation

YouTube Red's 'Rhett & Link's Buddy System' takes the top spot as most popular digital series in the US

By Natan Edelsburg | SVP

March 10, 2017 | 3 min read

For the first time YouTube Red is number one with Rhett & Link's Buddy System. Here are the full insights from Parrot Analytics.

For 23 Feburary to 1 March, 2017 - Top 5 Digital Original Series in the US and Average Demand Expressions™:

  1. Rhett & Link's Buddy System, YouTube Red: 8,680,674
  2. Santa Clarita Diet, Netflix: 7,664,191
  3. Stranger Things, Netflix: 7,385,275
  4. The Man In The High Castle, Amazon Video: 6,571,553
  5. Orange Is The New Black, Netflix: 6,263,659

Insights from Parrot:

Top Digital Originals from Parrot Analytics

Top Digital Originals from Parrot Analytics

For the first time, a YouTube Red original series is number one in the top digital original series chart in the United States. Rhett & Link's Buddy System, from internet comedy duo consisting of Rhett McLaughlin and Lincoln "Link" Neal, is a comedy series with the first episode free to watch for YouTube viewers. The comedians have recently listed their influences which include the Flight of the Conchords; we suspect audiences the US over have resonated with this style of light comedy. Buddy System had 13% more demand than Netflix’s Santa Clarita Diet. Amazon’s The Man In The High Castle stayed in the same ranking compared to last week but still had 5% more demand than Netflix’s Orange Is The New Black.

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. For more insights visit

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