AdColony and The Drum have teamed up to run an exclusive event at The Drum Arms pub in central London exploring how mobile advertising is evolving in the time of people-based marketing.
The Drum Arms pub launches in the heart of Soho, London, during Advertising Week Europe 20 – 23 March.
The Drum Arms will become The Drum’s hub for the week, featuring a range of activities, including the AdColony panel debate: Time's Up: To quote Sir Martin Sorrell - “mobile’s a multi-billion dollar opportunity still untapped”, so let’s drop all the excuses.
Mobile, specifically mobile video, which is predicted to reach 78% of global mobile data traffic by 2021, has captured the hearts and minds of consumers, yet excuses are still rife for why it’s not fulfilling its potential.
At last month’s Mobile World Congress, WPP chief executive Sir Martin Sorrell bemoaned the fact that, despite years of promise, mobile advertising has still not developed into a mature advertising medium, stopping advertisers investing fully.
The Drum and AdColony debate at The Drum Arms will explode the mobile myths and excuses to understand the true opportunities around creative, planning, measurement, apps and all aspects of mobile in a people-based marketing era.