Digital Advertising

The Drum partners with AdColony to rip up the mobile excuses book at The Drum Arms pub

By Justin Pearse | Managing Director, The Drum Works

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March 10, 2017 | 3 min read

AdColony and The Drum have teamed up to run an exclusive event at The Drum Arms pub in central London exploring how mobile advertising is evolving in the time of people-based marketing.

The Drum Arms pub launches in the heart of Soho, London, during Advertising Week Europe 20 – 23 March.

The Drum Arms will become The Drum’s hub for the week, featuring a range of activities, including the AdColony panel debate: Time's Up: To quote Sir Martin Sorrell - “mobile’s a multi-billion dollar opportunity still untapped”, so let’s drop all the excuses.

Mobile

Mobile

Mobile, specifically mobile video, which is predicted to reach 78% of global mobile data traffic by 2021, has captured the hearts and minds of consumers, yet excuses are still rife for why it’s not fulfilling its potential.

At last month’s Mobile World Congress, WPP chief executive Sir Martin Sorrell bemoaned the fact that, despite years of promise, mobile advertising has still not developed into a mature advertising medium, stopping advertisers investing fully.

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The Drum and AdColony debate at The Drum Arms will explode the mobile myths and excuses to understand the true opportunities around creative, planning, measurement, apps and all aspects of mobile in a people-based marketing era.

Don't miss out by registering for the event here.

Digital Advertising

Content created with:

AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ and Aurora™ HD video technologies, rich media formats, global performance advertising business and programmatic marketplace, and extensive SDK footprint in the Top 1000 apps worldwide, they are passionate about helping brands connect with consumers at scale on the most important screen in their lives.

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