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Marketing SXSW Breaking Bad

Netflix promotes Better Call Saul season 3 with Los Pollos Hermanos pop up at SXSW

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By Stephen Lepitak | -

March 10, 2017 | 2 min read

Netflix is promoting the third series of hit drama/comedy Better Call Saul by erecting a recreation of the famous Los Pollos Hermanos fast food restaurant which featured in its parent show, Breaking Bad at SXSW.

Los Pollos 1

Los Pollos 1

The pop up restaurant is a recreation of the shell of the chicken restaurant chain run by Breaking Bad's villain Gus Fring who is set to return in the upcoming prequel series.

Los Pollos 2

It will be situated in the center of Austin, Texas throughout the run of the SXSW festival with appearances by actors Bob Odenkirk and Giancarlo Esposito also rumored as they are set to speak during the official schedule too.

Better Call Saul began in 2015 on Netflix, a spin off of Breaking Bad featuring its lovable but crooked lawyer Saul/Jimmy. It tells the story of what ultimately lead to him working with teacher turned drug baron Walter White - and may take the story beyond the conclusion of Breaking Bad.

The series premier is scheduled for 10 April.

Marketing SXSW Breaking Bad

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