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Disney embraces Spotify with interactive Beauty and the Beast campaign

Beauty and the Beast's Rose Room

Disney has launched an interactive ad campaign on Spotify around the upcoming release of the Beauty and The Beast live-action remake.

Users of Spotify’s free tier will see video ads directing them to a Beauty and the Beast Castle hub, that links users to a room in the castle based upon their listening tastes on the service.

Musical analysis will look to immerse users in the world of the movie, either selecting the Rose Room, the Ballroom, Belle’s Bedroom, the Beast’s Bedroom, the Dining Room, the Library and the Dungeon, each accompanied with a bespoke playlist backed by photography from the film.

The microsite also features interviews with the cast and crew of the film, including vocal artists John Legend and Ariana Grande.

Marco Bertozzi, vice president of Europe, sales for Spotify, said: “Disney’s Beauty and the Beast is one of the most charming and beautifully-designed campaigns ever launched in partnership with Spotify. It takes music fans on a magical journey through an enchanted castle, linking music with every room and exploring the themes from the film through each of the rooms.

“These kinds of collaborations bring the very best of sound and vision together on the Spotify platform to deliver a beautiful and engaging experience for music and movie fans.”

Beauty and the Beast launches in the UK on the 17 March. The movie's soundtrack is also available to stream on the service.

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