Amazon doubles its digital advertising spends on originals as February wrapped up
Amazon continued to ramp up in digital advertising as February came to an end. Here's the chart and full insights from MediaRadar.
MediaRadar chart for Found Remote
KEY FINDINGS:
- Amazon more than doubled its digital presence over the past two weeks, advertising 18 shows on 75 sites. They focused most on BeFit, a fitness series which ran on 43 sites.
- Hulu continued its strong television advertising, running ads on 24 networks, predominantly advertising The Path, an original series. The series stars Aaron Paul of Breaking Bad fame.
- Networks are clearly pushing more in digital, with Motor Trend advertising on 9 sites compared to 2, Carbon TV advertising on 8 sites compared to 2, and SeeSo advertising on 13 sites compared 3 in the first half of the month.
- The majority of Netflix’s TV spend went to Ultimate Beastmaster, a show where competitors tackle physically demanding obstacle courses. In digital, their focus was on Santa Clarita Diet starring Drew Barrymore.
- Carbon TV marketed America Harvest and Heatlandia. Motor Trend advertised its new shows Roadkill and RoadKill Garage.
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