Happy National Ranch Dressing Day!
To celebrate, Hidden Valley Ranch is launching an online store, the Hidden Valley Ranch Outlet, which will include branded swag like tees and totes, as well as a ranch fountain - which the brand says it livestreamed during the Super Bowl – and jewel-encrusted Hidden Valley Ranch bottles.
“The store will have everything people need to rep their ranch pride and #RanchOut with Hidden Valley,” a rep said.
But that’s not all. The brand says it is “calling on ranch connoisseurs and everyday fans alike to get dippin’ in a mass celebration of ranch love.” And what better way to inspire said dippin’ than with what Hidden Valley called “the best dippin’ song of all time – ‘Da Dip.'” That’s right: the brand has a “great remake of [the] 1990s cult classic hit” on YouTube.
As if that wasn’t enough, Hidden Valley is also asking fans to share “all the show-stopping and mouth-watering ways they dip with Hidden Valley” by sharing photos on Instagram and Twitter with the hashtag #RanchOutSweepstakes for a chance to win prizes like a year’s worth of Hidden Valley or a weekend for four at an all-inclusive ranch resort.
Since Hidden Valley’s debut in 1954, the brand says it has become America’s best-selling salad dressing as well as “an iconic flavor synonymous with classic American cuisine.”
Its latest campaign, Ranch Out, which debuted earlier this year, celebrates the myriad ways ranch enthusiasts incorporate the brand into the food they eat.