16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

8 Apr 16:00 BST / 11:00 EST

The Digital Transformation Festival recap

Lynn Lester
Managing Director of Events at The Drum

Havas Group merges its creative and media divisions as it promotes Dominique Delport to global MD

Havas Group merges its creative and media divisions as it promotes Dominique Delport to global MD

Havas Creative Group and Havas Media Group are to be merged by their parent company and run as individual business units under one regional P&L.

The unification is part of the company’s ‘Together’ strategy which seeks to intensify integration for clients.

As part of the move, the advertising giant has made a string of promotions, revealing that former Havas Media Group global managing director and UK/France chairman Dominique Delport will take on the newly-created role of global managing director and chief client officer for Havas Group. In this position, Delport will oversee global clients relationships, marketing initiatives and new business.

The company says it hopes the play will break down silos and help it progress to a client-focused model which encourages centralised management of its four largest markets. The existing chairmen for these regions are: Chris Hirst, UK and Europe; Alfonso Rodés for Spain and Yannick Bolloré for France and North America.

The company is adding an additional two chairmen to support its Latin American and APAC offerings in the form of former chief executive for Latin America Havas Media Group Jorge Perchovich and Mike Armour who will represent the APAC market as chief executive of Havas APAC Group.

Commenting on the changes, Yannick Bolloré, chief excecutive at Havas Group, said: "As the world moves faster and grows more complex, we believe in transcending the traditional definition of 'creative' and 'media' to better deliver for our clients.

"The appointments of Dominique, Jorge and Mike will ensure we create the most modern approach to developing solutions, regardless of where the thinking begins. They will enable us to better share talent and resources on behalf of our clients, as well as create cross-channel learning and development opportunities for our people."

In January the group absorbed its brand engagement arm, Havas Sport and Entertainment, into the wider network. Staff moved into the company’s client teams, but the integration did not affect the network’s UK-based sports and entertainment agency HSE Cake.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.