Havas Creative Group and Havas Media Group are to be merged by their parent company and run as individual business units under one regional P&L.
The unification is part of the company’s ‘Together’ strategy which seeks to intensify integration for clients.
As part of the move, the advertising giant has made a string of promotions, revealing that former Havas Media Group global managing director and UK/France chairman Dominique Delport will take on the newly-created role of global managing director and chief client officer for Havas Group. In this position, Delport will oversee global clients relationships, marketing initiatives and new business.
The company says it hopes the play will break down silos and help it progress to a client-focused model which encourages centralised management of its four largest markets. The existing chairmen for these regions are: Chris Hirst, UK and Europe; Alfonso Rodés for Spain and Yannick Bolloré for France and North America.
The company is adding an additional two chairmen to support its Latin American and APAC offerings in the form of former chief executive for Latin America Havas Media Group Jorge Perchovich and Mike Armour who will represent the APAC market as chief executive of Havas APAC Group.
Commenting on the changes, Yannick Bolloré, chief excecutive at Havas Group, said: "As the world moves faster and grows more complex, we believe in transcending the traditional definition of 'creative' and 'media' to better deliver for our clients.
"The appointments of Dominique, Jorge and Mike will ensure we create the most modern approach to developing solutions, regardless of where the thinking begins. They will enable us to better share talent and resources on behalf of our clients, as well as create cross-channel learning and development opportunities for our people."
In January the group absorbed its brand engagement arm, Havas Sport and Entertainment, into the wider network. Staff moved into the company’s client teams, but the integration did not affect the network’s UK-based sports and entertainment agency HSE Cake.