Apple is aligning itself as a health and lifestyle brand looking to help its user get – and stay – fit with the likes of Apple Watch, HealthKit and iOS Health.
The newly proposed healthcare plan from the White House, actually entitled the ‘World's Greatest Healthcare Plan of 2017’, may see such services play a more vital role for consumers, according to a skit in talkshow Conan.
Following the announcement of President Donald Trump’s Obamacare replacement that threatens to leave millions without cover, the show raised how tech enabled health apps may need to up their game to help those left behind by the new plan.
The spoof ad, reminiscent of Apple’s established style, shows how inconvenient it can be to rely upon a gadget or smartphone for healthcare, outling a series of absurd situations – like using a charging cable for stitches or using an iPad for a mammogram.
The VO says: "At Apple, we don't think you should have to choose between an iPhone and quality healthcare, because you can have both.”
According to Apple Insider, the skit takes swing at Republican Jason Chaffetz who earlier in the week compared healthcare to the price of one of Apple’s flagship devices: “Rather than getting that new iPhone that they just love and want to go spend hundreds of dollars on that, maybe they should invest in their own health care."