CBBC and Juggle TV look to Brass to bring My Dog Ears documentary to life with digital animation

My Dog Ears animation work created by Brass

Brass has created a series illustrations and digital animation sequences for CBBC which are being aired now as part of the channel’s new children’s TV programme My Dog Ears.

Produced as part of the award-winning ‘My Life’ documentary series, Brass was brought on board to provide illustration and digital animation expertise to bring to life the story of Joe, age 12, who has been made deaf through his battle with cancer.

The CBBC ‘My Life’ series follows the highs and lows of children across the world, each with a unique story to tell. My Dog Ears’ focuses on Joe’s story and how cancer has affected his life through hospital appointments and operations.

The documentary also follows Joe’s creation of an alter ego ‘Titanium Man’ (a superhero that can hear, and who like Joe, has a titanium leg) and how he is helped by his best friend in the world, a specially trained hearing dog called Travis. The episode aired on Monday 6th March and can be viewed here until Tuesday 4 April.

Leeds-based agency Brass was appointed by Juggle TV, the production company behind My Dog Ears, to animate selected scenes of Joe’s journey in a sensitive way to appeal to younger audiences. The Brass digital team are also currently working with Juggle TV to create titles and trailers for the Deaf Funny sketch show in collaboration with the British Sign Language Broadcasting Trust; due to be aired on Film 4 and online.

This is not the first time that Brass has produced content with the BBC, having previously developed an online game for the CBBC characters Hacker and Dodge, which was shortlisted for both a Webby Award and a Children’s BAFTA. Brass continues to work on animation projects commissioned by the channel.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.