Black Cow vodka has had an ad banned by the Advertising Standards Authority (ASA) in which Carl Rice reprises his role from the 1989 Milk Board ad Accrington Stanley.
The drinks brand played homage to the famous Accrington Stanley ad (which actually featured in The Drum’s top ten football ads – watch here), however, the ASA received complaints about the slot which replaced milk with the brand’s vodka, it was drank straight and in excess.
The original ad toyed with the premise that if you don’t drink milk, you have to play for a football team inferior to Liverpool FC, in this case “Accrington Stanley? Who are they?... Exactly!” This was relayed again in the parody ad.
The ASA ruled: “While we noted that this was a literal recreation of the original advert and that some viewers would recognise the element of satire, we considered that the large quantity of vodka depicted, and the replacement of the empty bottles with full ones, was nonetheless still likely to be understood as implying and encouraging excessive drinking.”