Snapchat celebrates Rosa Parks, Marie Curie and Frida Kahlo with global International Women's Day Lenses
Snapchat is raising awareness of International Women's Day with three Lenses celebrating some of history's best-known female figures.
Snapchat celebrates Rosa Parks, Marie Curie and Frida Kahlo with global International Women's Day Lenses / Snapchat
The global initiative from the app has been designed to honor Rosa Parks, Marie Curie and Frida Kahlo and is running for 24 hours.
Users will be able to send a selfie overlayed with an animated sticker to celebrate the occasion. The Kahlo Lens lets Snapchatters don the artists' iconic flower crown and full brow anesthetic, while the Rosa Parks Lens pays homeage to the civil rights activist's hat and glasses as well as a speech bubble containing the quote: "You must never be fearful about what you are doing when it is right."
Snapchat's Marie Curie sticker, meanwhile, features some colourful test tubes which appear to explode on-screen. While the legendary scientist does not have an estate, Snap worked in collaboration with the Rosa and Raymond Parks Institute for Self Development and the Frida Khalo Corporation to bring their legacies to app.
Beatriz Alvarado, head of international affairs at the Frida Kahlo Corporation said the artist, who turned her brows into a statement of empowerment, was considered to be the "first selfie artist."
"She told a story of love, life, strength and passion through her self-portraits," he added.
Today's Lenses have been made in partnership with relevant organisations and are being well received on social media, but the company's designs have previously come under fire for appropriating skintones. Last year users accused an anime-inspired overlay of being "racist" while a previous Bob Marley Lens was deemed disrespectful by fans despite having approval from his estate. Mashable reports that Snap now reviews all lenses internally with a group that includes members of its diversity resource initiative.
The company's content team is covering events taking place around the world today via an official International Women’s Day Story within the app.
Snapchat, which went public last week, has been using its augmented reality Lenses to tap into the buzz around global events since last year. In 2016 the company unveiled a batch of designs themed after the Olympic Games in Rio.