Digital Advertising

Rubicon Project shakes up EMEA leadership team following mass restructure


By Jessica Goodfellow | Media Reporter

March 8, 2017 | 3 min read

Rubicon Project has announced its new EMEA leadership team as part of a mass restructure at the adtech outfit that has seen several high-profile executives leave the company.

James Brown, formerly Rubicon Project’s managing director of UK, Ireland & Nordics, has been named managing director of EMEA. He will report directly to Joe Prusz, global head of revenue.

Steve Wing, previously VP of global business development & strategic partnerships, will take up Brown’s role as MD of UK, Ireland & Nordics. In this role he will oversee all revenue efforts across these markets, managing the teams working with buyers and sellers, including Rubicon Project’s Nordic representative, Netric Sales.

Steve Wing and James Brown step up to new roles at Rubicon Project

Steve Wing and James Brown step up to new roles at Rubicon Project

In Europe, Valérie Latronche has been named MD of France & Belgium, and Sara Buluggiu, formerly Rubicon Project’s Italy country manager, has been appointed as MD of Italy, Spain & MENA.

Wing, Latronche and Buluggiu will report directly to Brown in his new role.

Last month Rubicon named David Day as chief financial officer of the company just days after it was revealed that its former president Greg Raifman was set to vacate that role amid a wider restructure that would also see six other executive-level employees depart the company (although it declined to name these individuals).

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It followed an earlier announcement that the adtech outfit was to cut 125 employees from its pay-roll, plus the closure of its Toronto office, announced in January.

Joe Prusz, global head of revenue, Rubicon Project, said: “The announcement of our new EMEA leadership team is a reflection of Rubicon Project’s commitment to the region.

"To ensure we are best positioned to capitalise on this market opportunity for buyers and sellers, it is imperative that we have the strongest talent and the most experienced leaders at the helm of our commercial operation."

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