Netflix and Choose: Interactive narratives in the works at Netflix
Netflix has confirmed it is working on a 'Choose your Own Adventure' format that would add a new dynamic to its content, giving viewers the ability to see their choices play out in their favourite shows.
Netflix is considering Choose your Own Adventure
Looking to further disrupt the space, the company may allow viewers to select outcomes from branching narratives, like a choose your own adventure book (pictured), or more contemproary alternatives like the branching narratives offered by Telltale Studios in video games based on the Walking Dead and Game of Thrones.
The company told Digital Spy that it was working on such a feature, having experimented with it in 2016 kids show ‘Kong’ where users could collect power ups which would activate transitional battle scenes.
It said: “Netflix is constantly exploring ways to create a better experience for its members… we will continue to experiment in this format to learn more about what our members enjoy.”
Also aiding the lasting power of its shows is the recent launch of its merchandising wing which it claimed will “help promote our titles so they become part of the zeitgeist for longer periods of time”.