Vidyard, a video platform for business out of Ontario, Canada, has named Shannon Stubo to its board of directors. Stubo is LinkedIn’s chief marketing officer and senior vice president of corporate communications. In her new role, she will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video.
Over the last twenty years, Stubo has worked at some of the leading technology companies: Intuit, Yahoo!, eBay, OpenTable, and LinkedIn, where she helped to build new markets and develop category leadership on a global scale. Her expertise help Vidyard expand operations around the world as the company builds out its global partner ecosystem to support its growing enterprise customer base. The company works with global leaders, including Microsoft, McKesson, Lenovo, Cision, Citibank, MongoDB and Sharp, as a video platform to support sales, marketing, customer service, and internal communications strategies.
“Shannon and I share such similar visions and values, so I know her guidance will be especially valuable to our marketing, communications, sales and product teams as we continue to build the best customer experience possible,” said Michael Litt, chief executive at Vidyard. “She’ll be key in helping us effectively scale our global team, lead the market with cutting-edge products, and ultimately help our customers succeed through the strategic use of online video.”
Stubo leads the global marketing and corporate communications teams at LinkedIn, which she joined in 2010 as its first VP of corporate communications. In 2015, she was promoted to CMO and SVP of corporate communications, reporting directly into LinkedIn CEO Jeff Weiner.
Prior to LinkedIn, Stubo held a leadership role at online restaurant reservation service OpenTable, where she oversaw the company’s global communications strategies. At eBay, Shannon was VP, corporate communications, overseeing the company’s global communications strategy, providing executive counsel, and advising the executive team, country managers and other department heads on communications strategies, messaging, and issues management. She also worked closely with the CFO and investor relations team on key financial announcements and events.
“Marketing and communications strategies are converging, making the art of storytelling for companies more important than ever, and video is at the center of that transformation,” said Stubo. “But this is only one of the reasons why I wanted to get involved with Vidyard. Not only are they at the forefront of this shift, but Michael stood out to me as someone who puts a premium on culture and values, which we also do at LinkedIn.”
Recently, Vidyard was named a leader by the Forrester Wave Online Video Platforms for Sales and Marketing, Q4 2016, which analyzed the most significant providers in the space. The company also recently launched ViewedIt Enterprise, a business-class edition of ViewedIt, the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.